How to Get Started with Email Marketing

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Though a lot of marketing platforms have emerged over the past few years, email marketing remained an important player. For most online marketers, it is a useful tool to build relationships with prospects and existing customers. Moreover, it offers a better return on investment comparatively. According to HubSpot, email marketing generates around $38 for every $1 spent

If you’re new to this form of marketing and wondering how to get started with email marketing, walk through this step-by-step guide. 

Step 1: Grow Your Email Subscriber List

Until you have a decent number of subscribers, you can’t expect great results from your email marketing campaign. As email marketing is all about communication, you should focus on growing your subscribers’ list first. There are plenty of ways you can do so.

It is often a good idea to start gathering email addresses from your existing contacts. No matter which business you’re into, you will have some existing contacts for sure. 

If you want to get the most value from your email marketing campaign, you can’t solely rely on your existing customers. You will need to look for some creative ways to get subscribers. To do so, you can try out the following methods.

  • Add multiple sign-up forms on your website. You can use popup tools like OptinMonster or Sumo, or add an HTML form from your email client.
  • Consider running online contests. Use a platform such as KingSumo or ViralSweep
  • Encourage your subscribers to forward your emails to their friends and family.
  • Add a call-to-action button for email sign-up on your social media pages and website.

Step 2: Create Engaging and Eye-Pleasing Emails

Having a large number of subscribers isn’t enough to get the desired results out of your email marketing campaign. To achieve success, you must create valuable content too. Along with text, pay attention to the design of your email template. 

Don’t forget; an email design plays a significant role in capturing the attention of recipients.

Some of the email design tips that you can quickly bring into practice include:

  • Keep the layout as simple as possible. It will reduce the chances of distraction.
  • Write a captivating headline. You can run your email subject through our subject line tester to see how you can improve it.
  • lose your email with a clear yet engaging call-to-action. Include only one Call-to-Action (CTA) such as a button or link.
  • Since most of the people will open your email on their mobile devices, focus on improving its readability. For the same, you can consider adding a lot of white space to your email’s body. Also, make sure that the template you’re using is optimized for mobile devices.
  • Keep your email copy sweet and short. However, if you have to make it long, separate all the important points using subheadings.

Step 3: Write Convincing Email Copy

Email copy is the soul of your email marketing campaign. If it is not convincing, you can’t encourage subscribers to take the desired action. Don’t worry; you don’t have to be an expert to write a persuasive email copy. By following the simple techniques given below, you can write a compelling email.

  • Your email copy should clearly state your goals. It should explain your reason for writing the email. Don’t hesitate to explain how great your product or service is and why people should invest in them.
  • Make use of numbers in your email copy. It is a psychological trick to improve your email open rate. For example, if you want to sell headphones, you can write something like this, “Did you know that 4 out of 5 music lovers prefer these headphones?”
  • Of course, you want readers to take some action, but don’t push them hard to do so. Remind your readers that the final choice is always up to them.
  • Try to understand what your readers care about. It will help you write something valuable to your readers.

Step 4: Add Personalization

A study revealed that personalized emails generate six times more sales than a regular email. It means the more personalization you will add to your email the better results you will receive. Below, check out some tips to add personalization to your email marketing campaign. 

  • First of all, segment your subscribers’ list. Collect data about your subscribers via sign-up forms or other ways. You can segment your subscribers based on their location, interests, and content they read.
  • Converse with them using their names. It will help you form personal relationships with them. Try to collect their names in your sign up form upfront.
  • Personalize your landing pages as well. Your CTAs should send readers to the pages they are expecting. Don’t send them to a generic or irrelevant page.
  • To take personalization to the next level, you can send them birthday wishes
  • Give them tips to better use your products or services
  • Always reach them out at the right time. According to different studies, the best time to send emails is at 10 a.m and 8 p.m.

Step 5: Measure Results 

To find out how well your email campaign is performing, you must measure its effectiveness regularly. Below are some metrics you should be tracking and review occasionally.

Open rate

The percentage of readers who opened your email.

Click-through rate

How many readers clicked on a CTA or link inside your email.

Bounce Rate

The percentage of emails that were not delivered to your recipients.

Unsubscribe rate

The percentage of recipients who clicked on the “Unsubscribe” link.

Conversion Rate

The percentage of recipients who purchased your product or service.

 

Step 6: Combine Your Email Marketing with Social Media Marketing

If you want to leverage email marketing to its fullest potential, don’t forget to integrate it with your social media marketing. Not only will it grow your subscriber list, but also you will notice a significant improvement in click-through rate. 

When you integrate social media marketing in your emails, it allows your recipients to share those emails to their friends and family more easily. It will automatically boost the click-through rate. Ask your social media followers to subscribe to your email list and vice versa. You can also consider adding live social media feed in your emails. 

If practiced appropriately, email marketing can bring a lot of benefits to your business. We hope this post will help get started with email marketing effortlessly. 

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