600+ Power Words to Use in Headlines and Email Subjects

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Power words are certain words that copywriters use that tend to draw an emotional response from people. They can be used to increase clickthroughs on ads, open rates in emails, and even response rates on job applications.

What Are Power Words?

Power words are certain words used by marketers and copywriters that have been shown to evoke an emotional response from people. These emotions range from curiosity (for example: “5 celebrities who spent time in jail”) to anger (for example: “Climate change is a myth made up by the Democrats”) and everything in between. To help you find the best power words to use in your next ad, headline, or email subject we have compiled a list of the best power words below. We’ve organized the list by emotion that they evoke so you can quickly skim the list for the best ones.

The List of Power Words

Emotion: Anger

  • Abuse
  • Agitate
  • Annoy
  • Annoying
  • Arrogant
  • Ass kicking
  • B.S.
  • Backstabbing
  • Beat down
  • Bitter
  • Boil over
  • Broke
  • Brutal
  • Buffoon
  • Bullshit
  • Bully
  • Corrupt
  • Coward
  • Crooked
  • Crush
  • Diatribe
  • Diminish
  • Disgusting
  • Evil
  • Exploit
  • Fear
  • Flare up
  • Force-fed
  • Foul
  • frantic
  • Frenzy
  • furious
  • Fury
  • Greedy
  • Grumpy
  • Hate
  • Hatred
  • Hostile
  • Hysterics
  • Irritating
  • Know it all
  • Lies
  • Loathsome
  • Loser
  • Lying
  • Maul
  • Miff
  • Money-grubbing
  • Morally bankrupt
  • Nazi
  • No Good
  • Obnoxious
  • Panic
  • Payback
  • Pitiful
  • Pound
  • Preposterous
  • Provoke
  • Punish
  • Rage
  • raging
  • Raise hell
  • Rant
  • Revolting
  • Ruthless
  • Screw
  • Sick and Tired
  • Smug
  • Sneaky
  • Sniveling
  • Snob
  • Snooty
  • Snotty
  • Stink
  • Stuck up
  • Tantrum
  • Thug
  • To sulk
  • Underhanded
  • Vicious
  • Victim
  • Violent
  • Waste
  • Weak
  • Worst
  • Wounded

Emotion: Curiosity

  • Astonishing
  • Backdoor
  • Banned
  • Be the first
  • Become an insider
  • Behind the scenes
  • Bizarre
  • Black market
  • Blacklisted
  • Bold
  • Bootleg
  • Censored
  • Class full
  • Classified
  • Closet
  • Concealed
  • Confessions
  • Confidential
  • Controversial
  • Covert
  • Cover-up
  • Crazy
  • Cringeworthy
  • Dark
  • Elusive
  • Exciting
  • Extraordinary
  • Eye-opening
  • Fascinating
  • Forbidden
  • Forgotten
  • Hidden
  • Hilarious
  • Hush-hush
  • Illegal
  • Illusive
  • Incredibly
  • Insane
  • Insider
  • Interesting
  • Intriguing
  • Invitation only
  • Key
  • Limited
  • Little-known
  • Login required
  • Lost
  • Members only
  • Myths
  • Odd
  • Off the record
  • Off-limits
  • On the QT
  • Outlawed
  • Priceless
  • Private
  • Privy
  • Psycho
  • Remote
  • Restricted
  • Ridiculous
  • Riveting
  • Secret
  • Secrets
  • Shh!
  • Shocking
  • Smuggled
  • Sneak peek
  • Spoiler
  • Strange
  • Stunning
  • Supersecret
  • Tempting
  • Thought-provoking
  • Thrilling
  • Top secret
  • Trade secret
  • Transform
  • Unauthorized
  • Unbelievable
  • Uncharted
  • Unconventional
  • Under the table
  • Under wraps
  • Underground
  • Undiscovered
  • Unexplained
  • Unexplored
  • Unheard of
  • Unique
  • Unlock
  • Unsung
  • Untold
  • Unusual
  • Wacky
  • Withheld
  • Zany

Emotion: Exclamatory

  • Alluring
  • Amazing
  • Astonishing
  • Astounding
  • Awesome
  • Badass
  • Bomb
  • Brilliant
  • Catapult
  • Charming
  • Defying
  • Delicious
  • Delightful
  • Dominate
  • Dreamy
  • Epic
  • Explosive
  • Exquisite
  • Greatness
  • Heavenly
  • Incredible
  • Jaw-dropping
  • Kickass
  • Legendary
  • Mesmerizing
  • Mouth-watering
  • Nail
  • Polarizing
  • Spellbinding
  • Sublime
  • Triumph
  • Unbelievable
  • Unleashed

Emotion: Fear

  • Agony
  • Annihilate
  • Apocalypse
  • Armageddon
  • Assault
  • Backlash
  • Beating
  • Beware
  • Blinded
  • Blood
  • Bloodbath
  • Bloodcurdling
  • Bloody
  • Bomb
  • Bufoon
  • Bumbling
  • Cadaver
  • Cataclysmic
  • Catastrophe
  • Caution
  • Collapse
  • Corpse
  • Crazy
  • Cripple
  • Crisis
  • Danger
  • Dangerous
  • Deadly
  • Death
  • Destroy
  • Devastating
  • Disastrous
  • Drowning
  • Dumb
  • Embarrass
  • Epidemic
  • Fail
  • Feeble
  • Fired
  • Fool
  • Fooled
  • frantic
  • Frightening
  • Gambling
  • Gullible
  • Hack
  • Hazardous
  • Hoax
  • Holocaust
  • Horrific
  • Hurricane
  • Insidious
  • Invasion
  • IRS
  • Jail
  • Jeopardy
  • Lawsuit
  • Looming
  • Lunatic
  • Lurking
  • Meltdown
  • Mired
  • Mistake
  • Murder
  • Nightmare
  • Painful
  • Pale
  • Panic
  • Peril
  • Piranha
  • Pitfall
  • Plague
  • Played
  • Plummet
  • Plunge
  • Poison
  • Poor
  • Prison
  • Pummel
  • Pus
  • Reckoning
  • Refugee
  • Revenge
  • Risky
  • Savage
  • Scary
  • Scream
  • Searing
  • Shatter
  • Shellacking
  • Silly
  • Slaughter
  • Slave
  • Smash
  • Strangle
  • Stupid
  • Suck
  • Suffering
  • Tailspin
  • Tank
  • Targeted
  • Teetering
  • Terror
  • Terrorist
  • Torture
  • Toxic
  • Tragedy
  • Trap
  • Trauma
  • Vaporize
  • Victim
  • Volatile
  • Vulnerable
  • Warning
  • Worry
  • Wounded
  • Wreaking havoc

Emotion: Greed

  • Affordable
  • Bargain
  • Barrage
  • Before
  • Best
  • Big
  • Billion
  • Bonanza
  • Bonus
  • Budget
  • Cash
  • Cheap
  • Convert
  • Deadline
  • Discount
  • Dollar
  • Don’t miss out
  • Double
  • Drive
  • Economical
  • Envy
  • Exclusive
  • Expires
  • Explode
  • Extra
  • Fast
  • Feast
  • Final
  • First
  • Forever
  • Fortune
  • Free
  • Frenzy
  • Frugal
  • Gift
  • Giveaway
  • Greatest
  • Guilt
  • Guilt-free
  • Hurry
  • Immediately
  • Increase
  • Indulgent
  • Inexpensive
  • Instantly
  • Jackpot
  • Last chance
  • Lazy
  • Limited
  • Lucrative
  • Luxurious
  • Marked down
  • Massive
  • Master
  • Monetize
  • Money
  • More
  • Nest egg
  • Never
  • Never again
  • New
  • Now
  • Obsessed
  • Off-limits
  • Overnight
  • Pay zero
  • Premiere
  • Price break
  • Prize
  • Profit
  • Promote
  • Quadruple
  • Quick
  • Ravenous
  • Reduced
  • Rich
  • Running out
  • Sale
  • Sale ends soon
  • Save
  • Savings
  • Six-figure
  • Skyrocket
  • Soaring
  • Special
  • Steal
  • Surge
  • Today
  • Treasure
  • Triple
  • Ultimate
  • Unlimited
  • Up-sell
  • Value
  • While they last
  • Whopping

Emotion: Joy

  • Alive
  • Healthy
  • Heartwarming
  • Inspiring
  • Light
  • Profound
  • Zen

Emotion: Lust

  • Alluring
  • Brazen
  • Captivating
  • Charismatic
  • Compelling
  • Crave
  • Depraved
  • Desire
  • Dirty
  • Enchanting
  • Engaging
  • Exotic
  • Exposed
  • Fascinating
  • Flirt
  • Forbidden
  • Hypnotic
  • Intriguing
  • Lascivious
  • Lick
  • Lonely
  • Lovely
  • Lust
  • Magnetic
  • Mind-blowing
  • Mischievous
  • Mouthwatering
  • Naked
  • Naughty
  • Obsession
  • Passionate
  • Pleasurable
  • Promiscuous
  • Provocative
  • Riveting
  • Scandalous
  • Sensual
  • Sex
  • Shameless
  • Sinful
  • Sleazy
  • Sleeping
  • Spank
  • Steamy
  • Stimulating
  • Striking
  • Sweaty
  • Tantalizing
  • Tawdry
  • Tease
  • Thrilling
  • Uncensored
  • Urge
  • Wanton
  • Whip
  • Wild

Emotion: Pride

  • Dumb
  • Expensive
  • Fail
  • Fail-Proof
  • Failure
  • Faux Pas
  • Fool
  • Foolish
  • Glamorous
  • Idiot
  • Lame
  • Last
  • Luxurious
  • Mediocre
  • Mistake
  • Obvious
  • Pitiful
  • Reject
  • Rookie
  • Ruin
  • Senseless
  • Shameful
  • Silly
  • Stupid
  • Success
  • Threaten
  • Triggers
  • Unknowingly
  • Useless
  • Waste

Emotion: Sadness

  • Austerity
  • Envy
  • Grief-stricken
  • Heartbroken
  • Hostile
  • Lovesick
  • Resentful
  • Shame
  • Sobbing
  • Tearful
  • Teary-eyed
  • Troubled
  • Weepy

Emotion: Trust

  • According to
  • Accredited
  • Accuse
  • Anonymous
  • Approved
  • Assault
  • Authentic
  • Authoritative
  • Authority
  • Backed
  • Because
  • Belong
  • Best
  • Best selling
  • Beware
  • Bona fide
  • Broke
  • Cancel anytime
  • Case study
  • Catastrophe
  • Caution
  • Certified
  • Cheat
  • Dangerous
  • Dependable
  • Diagnosed
  • Dirty
  • Don’t worry
  • Emergency
  • Endorsed
  • Ensured
  • Ethical
  • Exactly
  • Expert
  • Fierce
  • Fully refundable
  • Genuine
  • Guaranteed
  • Hoax
  • Horror
  • Improved
  • Ironclad
  • Jeopardy
  • Lifetime
  • Moneyback
  • No obligation
  • No questions asked
  • No risk
  • No strings attached
  • Official
  • Pay zero
  • Privacy
  • Professional
  • Promise
  • Protect
  • Protected
  • Proven
  • Provoke
  • Punch
  • Recession-proof
  • Recognized
  • Refund
  • Reliable
  • Research
  • Results
  • Sacred
  • Safe
  • Safety
  • Scam
  • Scared
  • Scientifically proven
  • Secure
  • Shaking
  • Signs
  • Stop
  • Studies show
  • Survive
  • Terrifying
  • Tested
  • Track record
  • Try before you buy
  • Unconditional
  • Unstoppable
  • Verify
  • Well respected
  • Worldwide

Emotion: Vanity

  • Ahead of the game
  • Amazing
  • Amplify
  • At the top
  • Attractive
  • Awe-inspiring
  • Beautiful
  • Bold
  • Booming
  • Boost
  • Boss
  • Brassy
  • Bravery
  • Brazen
  • Bright
  • Brilliant
  • Cheer
  • Clever
  • Conquer
  • Courage
  • Crowned
  • Daring
  • Dazzling
  • Defiance
  • Drop-dead
  • Effective
  • Elegant
  • Elite
  • Enchant
  • Epic
  • Fearless
  • Fortunate
  • Foxy
  • Genius
  • Good-looking
  • Gorgeous
  • Guts
  • Handsome
  • Hero
  • Jaw-dropping
  • Jubilant
  • Kick ass
  • Knockout
  • Legendary
  • Lucky
  • Magic
  • Mind-blowing
  • Moneymaking
  • Notable
  • Noteworthy
  • Optimal
  • Prosperous
  • Quick-witted
  • Remarkable
  • Sassy
  • Saucy
  • Sensational
  • Smart
  • Spectacular
  • Spine
  • Staggering
  • Strong
  • Stunning
  • Successful
  • Super-human
  • Triumph
  • Turbo charge
  • Ultimate
  • Unbeaten
  • Undefeated
  • Valor
  • Vanquish
  • Victory
  • Wealthy
  • Wonderful
  • Wondrous
  • You

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