Power words are certain words that copywriters use that tend to draw an emotional response from people. They can be used to increase clickthroughs on ads, open rates in emails, and even response rates on job applications.
Common Power Words
Below are some of the most common power words that you can use in headlines, email subjects, and other title uses.
Emotional Power Words
- Unforgettable
- Jaw-Dropping
- Heartwarming
- Fearless
- Mind-Blowing
- Shocking
- Genius
- Epic
- Cringeworthy
Curiosity and Intrigue Words
- Secrets
- Little-Known
- Hidden
- Revealed
- What No One Tells You
- Truth About
- Banned
- Hacks
- Behind the Scenes
Trust and Authority Words
- Proven
- Certified
- Backed by Science
- Expert
- Guaranteed
- Reliable
- Official
- Case Study
- Data-Driven
Value and Results-Oriented Words
- Free
- Save
- Boost
- Win
- Earn
- Double
- Grow
- Achieve
- Get Rid Of
Smart and Education-Based Words
- How To
- The Truth About
- Step-by-Step
- Beginner’s Guide
- Checklist
- Toolkit
- Blueprint
- Mistakes to Avoid
- Rules
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What Are Power Words?
Power words are certain words used by marketers and copywriters that have been shown to evoke an emotional response from people. These emotions range from curiosity (for example: “5 celebrities who spent time in jail”) to anger (for example: “Climate change is a myth made up by the Democrats”) and everything in between. To help you find the best power words to use in your next ad, headline, or email subject we have compiled a list of the best power words below. We’ve organized the list by emotion that they evoke so you can quickly skim the list for the best ones.
