If you think email marketing is dying, you’re mistaken. According to Statista, by 2024, the number of global email users is expected to reach 4.48 billion. So, it’s an excellent opportunity for businesses to leverage email marketing to reach their target audience and drive revenue.
You can expect an average return of $42 for every $1 you spend on email marketing. However, for that, you will need to choose the right email marketing service. This post puts together some of the best email marketing services available in the market. You can select the one that best matches your requirements.
1. Constant Contact
Constant Contact is another leading email marketing service that has been offering its services across the globe for over 20 years. Like HubSpot, it also has pre-built email templates. All their templates are mobile-optimized and can be customized as per your marketing goal. For instance, you can add text, image, video, polls, and events.
Constant Contact also allows you to see the results of your campaign in real-time. You not only see the CTR (click-through rate) but also other metrics such as complaint rate, conversion rate, bounce rate, and more. Their entry-level plan costs $20/mo, and you can send unlimited emails. With the upgraded plan, which costs $45/mo, you get some additional features to grow your business, including chat support, automated email resend to non-openers, online donation options, and more.
2. ConvertKit
ConvertKit is a powerful email marketing platform that helps you offer incentives and content upgrades with email signup forms. It also has easy-to-manage auto-responders, which means you can send drip emails (a pre-written set of messages) to your audience.
ConvertKit also lets you segment subscribers who are interested in your product and service. Thus you can send your audience a personalized and targeted message that will naturally improve your conversion rate.
ConvertKit also offers great instructional resources. So whether you are having issues with their platform, or you just want to gain more knowledge on email marketing, you can go through their extensive knowledge base.
The pricing of ConvertKit starts at $29/mo. You can manage 1,000 + subscribers with this entry-level paid plan.
3. Drip
Drip is a robust email marketing platform designed specifically for bloggers and eCommerce businesses. With this platform, you get various tools that make it easy to create personalized emails, sales funnels, marketing automation, and more. Drip is also easy to integrate with website builders like WooCommerce, Shopify, etc. If you want to try out their services first, you can go for their 14-day trial plan. Their paid plan starts at $19, which lets you send unlimited emails to 500 email users.
4. AWeber
Founded in 1998, AWeber is one of the oldest email marketing services in the world. Easy to use, the platform gives you access to hundreds of HTML email templates. Besides this, you also get advanced options like email tracking, autoresponders, and list management.
AWeber gives you a 30-day free trial, so you can easily decide whether or not the platform is worth using. Their paid service starts at $19/month and goes up to $149/mo.
5. HubSpot
HubSpot is a well-known CRM (Customer Relation Management) and marketing platform offering a wide range of services, including email marketing. Their email marketing tool lets you create personalized emails without the need for technical knowledge.
HubSpot features a drag-and-drop editor with which you can create professional email templates and customize their layouts. There are also some pre-made templates out there, for those who don’t want to create a new one.
The free version allows you to send up to 2,000 emails per month. Their Starter plan costs $50/ month and allows you to send up to 5000 emails per month.
6. GetResponse
GetResponse is an email marketing service popular among businesses and online marketers. The platform supports various automation tools that make email marketing quite easy.
Like other email marketing platforms we mentioned on this list, GetResponse also supports features like auto-respond, contact segmentation, customizable pre-designed templates, and more.
Moreover, you can easily integrate it with 3rd party platforms like ZenDesk, Google Docs, SalesForce, etc. Their basic plan starts at $15/mo, which lets you send unlimited emails to 1000 users.
7. MailChimp
MailChimp offers a free email marketing plan, making it one of the more popular choices on this list. Like all modern email marketing service providers, MailChimp also supports a drag-and-drop email builder, autoresponder, contact segmenting, campaign tracking, and more.
However, when it comes to automation, MailChimp’s options are limited compared to ConvertKit and Drip.
With MailChimp’s free plan, you can send 12,000 emails to up to 2,000 subscribers. However, if you need features like advanced segmentation, multivariate testing, or sending time optimization, you will need to purchase their premium service, which starts at $9.99 a month.
8. Keap
Previously known as Infusionsoft, Keap email marketing platform combines a CRM (Customer Relationship Management) system with email marketing. It means you can create profiles of your customers and send them targeted emails.
Keap gives you access to a dashboard where you can see the performance of your email campaigns, sales information, and financial history of your customers. The pricing of Keap starts at $79 per month.
9. Omnisend
Ominsend is a user-friendly email marketing platform that supports omnichannel functionalities. With this advanced email marketing tool, you can manage how and where to connect with your target audience. Omnisend lets you even reach the audience that does not respond to email communication. Omnisend’s standard plan costs $16 per month, and you can send 15,000 emails through it. Additionally, you get an SMS campaign.
10. SendInBlue
SendInBlue was founded in 2004 in France. Originally, the platform was designed to send transaction-based emails, but today you can use it for email and SMS campaigns. Easy to use, SendInBlue has cheap plans that are based on the number of emails you send, not on the number of contacts you have. The basic plan called “Lite” costs $20, which allows you to send 4,000 emails per month.
So these are 10 of the best email marketing services available. You can select the one you find best as per your requirements and budget.
