When writing an online article, one of the things you need to consider is the title and in particular, the SEO title. Your title is the first thing that readers see in Google or read at the top of your article which makes it of utmost importance for content marketing.
Great attention should be given in crafting titles that will capture your audiences’ attention. One way to create a great title is to optimize it for search engines by focusing on its SEO.
But what makes a great SEO title? In this article, we will cover the various elements that comprise a great SEO title.
What is an SEO title?
Before we dive into the important aspects of an SEO title, let’s evaluate what an SEO title is to begin with. An SEO title refers to the HTML title tag (<title> tag) or simply the page title (Header 1 or <h1> tag). If you look at the search feeds, you will notice that all of the SEO titles are in blue color font.
Search Engine Optimization (SEO) is an essential factor that any writer should place into their titles. SEO refers to the process of increasing the visibility of their pages in search engine results which leads to free (organic) traffic. When you have high SEO, there is a higher chance that your page will rank higher than having low SEO.
The first step to improving your SEO is making sure that your title tells search engines the name of your article or your page. After all, these are the first things that your audience sees when they enter a search term into Google.
Why are SEO titles important?
SEO titles are important because they help you rank for your opted keyword. Therefore, you must make sure that your focus keyword is in your SEO title. This gives you better a chance of people clicking on your link which leads to more traffic and higher conversions.
SEO titles are an important factor in helping you reach your desired audience. They provide a great first impression of your blog article. If more people click on your title than on your competitors, Google’s algorithms will notice this and reward your page with a higher rank in the search results.
You should note that while having the keyword in your post title help, your title also needs to be attractive to potential customers. Look at these examples:
Title 1: What is an SEO Title?
Title 2: The Ultimate Guide to Writing Your SEO Title
The first example is an average title which would fare well in search engines. However, the second one would get you a higher click-through rate (CTR) because it is more exciting and encourages customers to click to learn more.
What is the ideal length of the SEO Title?
To make a great SEO title, you must also get the length right. Usually, search engines only display the first 50 to 60 characters of your title in the results and a maximum of 600 pixels. When your title becomes very long, search engines might cut it off by placing an ellipsis after the 60th character. Chances are, some important words might end up being cut. See the examples of our pages below:
So why do search engines focus on pixel width versus character or word count? Some characters – such as “M” and “W” – take up more space compared to characters such as “I” or “T.” Be careful of your overall title width and try to avoid extra-wide letters if possible. Moreover, try to avoid all caps in your titles. Not only are they more difficult to read, but they would also take up more space.
How do you write an SEO-friendly title?
So, what makes a great SEO title? It goes beyond its length. Simply put, it is in the way you write it. Beginners might find it difficult to craft a great title, especially if you do not know the elements that go into a great title. We’ll give you an overview of some of the basic techniques on how to write and improve your page title.
1. Include the focus keywords
Do not forget to include your focus keywords in your title. This is one of the main ways that Google uses to figure out the topic of your page. When you forget to place your keywords, there is a chance that it might not rank at all. As much as possible, place your keywords at the beginning of your title. Moreover, integrate the keywords as naturally as possible so that it would not look forced when your viewers read your title.
Use a tool like KWFinder to find the best keywords that you can use in your titles.
2. Make use of the space
Make sure to make use of the space in the title to convince your viewers to click on your title. Google gives you 600 pixels for your SEO title, so make the most out of it correctly. Make sure that the title you will use would be enticing enough that your readers will be persuaded to go through your article.
3. Do not forget to incorporate your site name
Just because you have your keywords does not mean that it is already a good SEO title. You should also consider adding your own brand. If people search for a certain keyword and they would see your site name many times, they are more likely to click yours. If you do not include your brand, there is also a chance that Google changes the title for you! So, better to do it yourself.
We recommend placing your site name after your main title. For example on this page, we have made the title “How to Write a Great SEO Title – Capitalize My Title.”
4. Use web tools to optimize titles
Whenever you need to check how well a title will perform, you can run it through our Headline Analyzer tool which will tell you how well your title performs in terms of readability, SEO, and sentiment.
Another great tool for bloggers is the Yoast SEO plugin for WordPress. This plugin will show you how well your titles and articles are optimized for SEO and readability based on keyword phrases you give it.
So, there you have it. These are the tips and techniques which you can employ if you want to rank higher in search engines. It starts with your titles. So, when crafting your next blog post, you should consider how your SEO title would fair. After all, it is about the quality of your work and not about the quantity.