SEO (Search Engine Optimization) is a marketing buzzword for a reason. It works. SEO allows you to get FREE traffic from Google that can help you build your audience whether you’re selling shoes or your personality.
What is SEO?
SEO is a method by which to optimize your website content so that it ranks well in Google. For example, if someone searches for “title capitalization,” our website shows up first in Google’s results since we have done a good job at optimizing our landing page.
Since there are billions of websites on the internet, Google’s team can’t read every single one so they have developed algorithms to do the work for them. The company started with something known as PageRank, but that has since been deprecated since it was too easy for marketers to game. Instead, Google’s algorithms now evaluate the content on what’s called E.A.T. (Expertise, Authority, Trustworthiness) and part of that comes with how a website owner describes their website’s content through their titles.
What does a great SEO title contain?
There are several factors that contribute to a great SEO title, but the main ones are the keywords and hook you use to capture your reader and Google’s attention.
A great SEO title includes the main keywords you are trying to rank for. You can use a tool like KWFinder to find keywords that you want to rank for. Start by searching for the topic you have in mind and then review the related keywords to see if there are any that you should use in your title.
Once you have the initial title drafted, run it through CoSchedule’s Headline Analyzer to see how optimized it is for SEO. They’ll give you tips on how to improve your title.
Your title is the first thing a reader sees when they visit your site or see a link on social media. You want to make sure it gets your reader excited to read the rest of your article. Providing a strong hook without sounding like clickbait will attract the right readers to your article. The title should still convey what your article is about but in a fun and creative way.
One of the main factors Google uses to determine how a website should rank is the number of clicks that the website receives when seen in the search results. More clicks and a higher clickthrough rate than other websites on the SERP (Search Engine Ranking Page) will bump that particular website higher in the rankings since Google assumes it is more relevant to the search terms the customer entered.
Proper capitalization ensures more clicks. How likely are you to click on a website with a title that looks like this?
this IS ThE BESt WEbsite EVER!
Now that may be an exaggeration, but you know what we mean. So how can you ensure proper capitalization? We recommend using a tool like ours that automatically capitalizes your titles in the proper style formats.
In order for Google to understand what the important content is on the page, you need to make sure the title is wrapped in so-called <title> and <h1> tags. If you use blog software such as WordPress, your blog posts will automatically contain these tags based on what you enter as the article title.
The <title> tag is what is rendered in the browser tab of the page. Most blog software will automatically create this tag and it will contain the name of the article followed by the name of the blog. If you built your own website, you will need to make sure this tag is rendering correctly.
If you use WordPress, a great plugin called Yoast allows you to modify the <title> tag within the article editing page.
The <H1> tag is another important HTML tag that signals to Google what a page is about. Usually your <title> tag will contain your <h1> tag as well, but if not, you want to make sure your <H1> tag also captures the main theme of your article.
What else should you include in an article for SEO?
Using the right keywords and capitalization are not the only things you need to wary of when trying to write a Google SEO title. Google’s algorithms look at more than just the title to determine what kind of article they should rank.
Other Header Tags
Websites use HTML tags to render their content to users and some of the most important tags are “header tags.” If you look at the source of any page (CTRL + U in Chrome in Windows, Command + U in Safari on Mac), you will see a variety of <h#> tags around any major headings and sub-headings.
These tags not only help sections stand out to a reader on the page, but they also provide useful insight for Google. Since Google can’t “see” what your site looks like, it relies on these header tags to identify the main topics and sub-topics on your page.
Make sure that you include subheadings throughout your articles in addition to the main title.
Readers don’t like large sections of text. Instead, many website readers scan through a page of text, first reading the intro, then reading the headings, and finally reading the conclusion, and then finally going back to read any sections they find interesting.
To provide the best user experience in your articles, break your text up into paragraphs separated by headers. This makes it easier for readers to skim through the content and find what they are looking for. As with your main title, make sure these subheadings are also SEO optimized and linked to keywords you want to rank for.
Sometimes crafting the perfect title for your article is the most challenging part of drafting. Take your time and make sure that seeing your title in Google or on social media clearly conveys what your article is about. The last thing you want is your article to go viral with a terrible title!