Businesses that don’t keep up with the changing marketing trends often struggle to stay competitive and create a positive impact on their audience. Moreover, they miss out on a lot of opportunities for growth.
Do you know what the most successful businesses have in common? They analyze the latest marketing trends and create effective marketing strategies around them. Not only does it help them grow their audience and improve revenue, it also gives them an edge over their competitors.
If you’re responsible for the marketing of a business and want to take advantage of current marketing trends, this post is for you. We have put together the top 7 digital marketing trends that you shouldn’t ignore in 2020.
Following these trends, you will surely notice a significant improvement in the growth of your business. So, without any further delay, let’s get to know about them.
1. Voice Search
Over the past couple of years, voice search has grown at an exponential rate. And this trend is going to continue for the next many years, thanks to virtual assistants like Alexa, Siri, Bixby, Cortana, and Google Assistant.
According to Statista, by 2023, around 8 billion digital voice assistants will be used worldwide. So, if you haven’t optimized your website for voice search yet, do it now.
Consider the following things when optimizing your site for voice search.
- Choose keywords based on questions your target audience might ask. Remember, people, speak and type very differently, so choose keywords accordingly.
- Optimize your site for smartphones and tablets.
- Create voice search-friendly content.
- Since most of the voice searches are carried out to find a local business, try to create more local content.
2. Live Video
Since the popular social media platforms such as Facebook, Instagram, YouTube, and more have allowed people to share their live broadcast, live video has become a popular trend.
For businesses, it is one of the easiest and powerful ways to reach and engage with their target audience. Don’t forget, around 80% of buyers prefer to watch live videos from their favorite brands. One primary reason for the same could be, live video is a convenient way for consumers to learn about brands and their products.
According to a report, by 2021, the live video industry is going to reach over $70 billion. So, don’t overlook this trend if you really want to take the growth of your business to the next level.
A business can use live videos for the following purposes.
- For hosting interviews
- For demonstrating, how to use their product
- For showcasing, how they create a product
3. Artificial Intelligence (AI)
Artificial intelligence or AI is another trend that will continue to rise in 2020 and the coming years. It has turned into a popular way for businesses to leverage customer data and analyze their behavior. Already, a large number of companies in almost every industry using this technology to improve their marketing strategies.
AI analyzes consumer behavior and makes decisions accordingly. One good example of AI in marketing is chatbot technology. For those who don’t know, a chatbot is an AI-enabled software that can make conversation with your customers in your absence.
There are a lot of other ways you can use A.I in marketing. For instance, you can implement AI for gaining a better understanding of consumers, optimizing online marketing campaigns, making sales forecasting, and more.
4. Customer Experience
The year 2020 is going to be the year of the customers. Gone are the days when marketing was just the act of convincing people to buy a product or service. Today, the majority of people feel that customer experience is one of the crucial factors in their buying decision. Consequently, you must emphasis on offering fantastic customer experiences. Don’t forget, when you leave a positive experience with your customers, it makes them happy and also builds a foundation of loyalty.
5. Influence Marketing
Today, more than 70% of youngsters trust influencers more than celebrities. Therefore, more and more brands investing a considerable budget in influencer marketing. It is a kind of word-of-mouth marketing that involves advertisements from influencers who have substantial social influence in a specific industry.
6. Personalization Marketing
Personalization marketing is a powerful tool to improve your marketing efforts. If you think it is just limited to using your customers’ first name in your emails, then you are wrong. It involves the use of different technologies such as AI, machine learning, and more to offer your target audience highly customized experiences.
Netflix, Spotify, and Amazon are some of the businesses that are already doing it successfully. It is an ideal way to provide your audience with a relevant message at the right time and place.
7. Sentiment Analysis
If you haven’t heard of this term before, then let us tell you that it is the process that involves examining the responses of customers to a product or service on social media, product reviews, and other online platforms. It is used to determine the emotional tone of users in their text and voice data. The analysis is done using an advanced algorithm and data-collecting tools, supported by Natural Language Processing (NLP) technology.
Sentiment analysis has been immensely used in social media marketing to gain the precise opinion of an audience for a specific topic. And it is helping marketers create powerful data-based marketing strategies that bring promising results. So, if you want to gain a deep understanding of your customers’ response over your product or service on social media, put sentiment analysis into practice in 2020.
Every year a large number of businesses fail only because they don’t make necessary changes to their marketing strategies with the time. Though it is a bit exhausting to keep up with the constantly changing marketing scenario, it is the only way to stay competitive.
In this post, we made you familiar with the top marketing trends that will rule 2020 and the coming years. So, follow these trends and give your business’ growth a big boost.