KWFinder Review 2021 – Is It Worth It?

When you purchase through links on our site, we may earn an affiliate commission. Learn more

Over the last two years, KWFinder has become my favorite SEO and keyword planner tool and I finally wanted to write a KWFinder review. I began using the free version of KWFinder in early 2017 and have been a dedicated paying member since summer of 2017 because it provides the easiest to understand keyword evaluation of any keyword tool I’ve used.

In this KWFinder review, I’ll walk you through the pros and cons of the tool and walk you through how to use it to quickly drill down on related to keywords to find pockets of SEO gold with low competition and high search volumes.

The Pros and Cons of KWFinder


Easy-to-Understand UI

KWFinder’s simple UI makes it extremely easy to understand what keywords you should try to rank for and which ones are near impossible to compete with. One of my favorite features of KWFinder is the “Keyword Difficulty” ranking which is a propreitary score that they assign to each keyword determining how difficult it is to rank for.

For example, searching for “hiking” in KWFinder reveals that it is extremely hard to rank for, but a related keyword “hiking essentials” is actually quite easy. You know which one I’m going to try to rank for.

hiking essentials - easy keyword difficulty - kwfinder

Location Search

Another awesome feature of KWFinder is that you can filter on keywords by country. By default, KWFinder gives you the keyword volumes worldwide, but you can easily filter by coutnry and language. For example, if you wanted to filter by search volumes for “hiking” in only Germany you could do it!


CPC data is not completely in-sync

Since KWFinder imports data from multiple sources, their CPC numbers are not always accurate. If you are looking to set up Google Ads, I would rely on the CPCs you find in Google’s Keyword Planner as a true benchmark since it comes straight from the source.

Keyword Density’s need to be updated occasionally

Just because a keyword has a certain “Keyword Density” next to it doesn’t mean that the number is accurate. KWFinder syncs this data every so often depending on how frequently users look up the particular or related keywords. Thankfully simply clicking on the outdated number should automatically make it sync.

Is paying for KWFinder worth it?

The nice thing about KWFinder is that they offer a 10-day free trial where you can see what SEO goodness KWFinder is able to provide. In general, I have found paying for the Mangools Basic annual membership has been more than enough to grow Capitalize My Title and my other properties.

I have fortunately been grandfathered into an older annual price for KWFinder, but as of this writing KWFinder prices are as follows if you sign up for an annual account:

kwfinder pricing

While pricey when compared with some other SEO tools, I have managed to grow my business significantly over the last two years by just using the Mangools Basic plan. It provides 100 keyword lookups per 24-hour period which is more than enough for any casual blogger!

The key with any tool like this is that there is a learning curve and SEO is a long-term game. You likley will not see results overnight, but if you stick to a steady SEO strategy you will start to see results within a few months. Soon enough, your organic growth will explode. As you can see from my SEMRush stats below, Capitalize My Title growth increased exponentially after I began using KWFinder.

SEMRush growth

Other Great Mangools Tools

KWFinder is owned by Mangools which makes several SEO tools which are all included in the membership price. In this KWFinder review, we also wanted to provide an overview of the other tools offered by Mangools.


SERPChecker is a great tool that gives an quick overview of the authority and dominance of top SERPs for a particular keyword. This allows you to quickly analyze how competitive certain keywords are by seeing all of the sites that rank for that keyword. For marketing, SERPChecker can help you identify potential partners that you’ll want to reach out to who can provide powerful backlinks. You can even enter a domain to see how it compares to websites in the top results.


SERPWatcher is a tool that lets your track how your domains rank for keywords that you specify. It allows you to quickly see how your domains have trended over time for various keywords so that you know how your SEO strategy is performing. I use SERPWatcher almost on a daily basis to check how my websites perform. It’s especially important for me when I launch a new feature or blog post and want to monitor when I begin showing up on the first page of Google.

You can see a dashboard of how Capitalize My Title ranks for certain keywords:

Note: I always seem to have issues with the graphs on the right side of SERPWatcher showing “0” for searches/visits, but the actual rankings tend to be very accurate.


This isn’t a tool I use often, but it gives a good overview of backlinks to a domain you specify and how powerful those links are. I tend just to see what domains are referring traffic on Google Analytics since I know that’s real traffic coming in, not just want an algorithm is estimating.


Also not a tools I use very often, but SiteProfiler does give a high-level overview of a domain you search for. I’m not sure how much I trust this data since even Alexa data isn’t being pulled in to the profile of Capitalize My Title below, but the tool is there if you want to use it.

siteprofiler - capitalize my title


KWFinder and SERPWatcher are my favorite Mangools tools, but the other three tools offered round out the suite of SEO tools making the Mangools Basic package worth it.

How to Use KWFinder to Find Keywords and Blog Topics

KWFinder is a great tool for finding low-competition keywords that can be used to spark a new blog post idea or even a new blog altogether. Below we’ll walk you through how to use KWFinder to find great keywords!

Step 1: Brainstorm keyword ideas

If you have an idea of what you want your next blog post to be about, write it down. Any ideas you have to begin with will make the next step of researching much easier.

Step 2: Search those keywords on KWFinder

One you have a KWFinder account, just go to and you’ll see the following screen:

kwfinder search box

If you wanted to write your next post about “hiking,” type “hiking” into the search bar where it says “Enter the keyword” and then press Enter or “Find keywords.”

kwfinder hiking search

After this, you’ll see a lot of search results and various keywords with multiple columns of data. So what does all of this mean? Let’s take it column by column:

  • Suggestions: These are the keywords that you could include in your next article or that could be the topic for your next post.
  • Trend: How frequently the keywords has been searched over the last year.
  • Search: The amount of searches the keyword gets per month. The beauty of this column is that it can be used as a proxy for how popular a topic is.
  • CPC: The amount you would pay for a click from Google AdWords for this keyword. I don’t trust this value that much and would rely on Google AdWords to tell you.
  • PPC: This is the level of competition in PPC (Pay Per Click).
  • KD: How difficult it is to rank in Google in for this keyword (from 1-100). This is a propreitary metric created by KWFinder and makes it easy to quickly find great keywords.


In simpler terms, the “Suggestions” column shows you the main keyword you searched for as well as related keywords, the “Search” column shows you how frequently a keyword is searched for, and the “KD” column shows you how difficult it will be to rank well for a topic. I primarily use these three columns to find new keywords to use.

As you can see above, the keyword “hiking” that we searched for is searched 2.7 million times per month and is quite competitive with a KD of 56. To find an easier keyword to rank for, we’ll try looking at related keywords.


Step 3: Find longer tail topics

Since “hiking” is a very competitive, how do we find something better to write about?

The solution to this is also in KWFinder. The arrow that shows up next to each keyword will show additional results related to that keyword.

For example, if I click “hiking essentials” the following is shown:

kwfinder hiking essentials

This keyword has has fewer searches per month, but also lower competition. With a KD of 50, it is still too competitive though, so let’s back up to the “hiking” search.

In the original search for “hiking,” there’s another suggestion for “hiking trails near my location.” Clicking on that shows the following:

kwfinder hiking trails near me

Still fairly competitive, but it gave me an idea to search for “hiking trails near Washington DC.” You can see the results below:

kfinder hiking trails near washington dc

This keyword is easier to rank for. Still not great (below 30), but a great place to start from. If you wanted to write a blog post about hiking, you could start with regional topics such as “hiking near DC” and start building a list of other blog topics in the same way.


Overall, I love KWFinder and will continue to pay for it as long as it keeps providing me the great value it has so far. I hope that this KWFinder review gives you some clarity into how KWFinder works and why it is such a valuable SEO tool. It is definitely the easiest SEO tools I’ve used for keyword research and I highly recommend it! Try searching for a keyword below to see how it works:

This post was proofread by Grammarly. Try it - it's FREE!

Capitalize My Title is a dynamic title capitalization tool used to make sure your titles or headlines use proper capitalization rules according to various style guides include APA, AP, MLA, and Chicago. It also counts your words and checks for grammar issues.

Review Date
Reviewed Item
Author Rating
Software Name
Software Name
Software Category


Please enter your comment!
Please enter your name here