What are some SEMRush alternatives?

SEMRush paid packages are quite expensive, so we wanted to give you some alternatives that are either free or a lot cheaper than SEMRush. Below we have a great list of SEMRush alternatives.

SEMRush alternatives

Mangools (KWFinder, SiteProfiler, etc)

Mangools is my favorite keyword research and SERP monitoring tool. I’ve been using the paid version for over two years now and attribute this site’s growth to it. It provides a very easy-to-understand interface to tell which keywords to use new articles.

Mangools’ package includes a suite of 5 tools where SiteProfiler is the most similar to SEMRush. You can sign up for a free 10-day trial here.

siteprofiler - capitalize my title


They offer several tools besides a keyword research tool including:

  • KWFinder:Β A keyword research and planner tool.
  • SERPWatcher: Track how your domain ranks overtime on keywords you define.
  • SiteProfiler: See traffic overviews of a specific domain. This is the tool that is most similar to SEMRush.

Google Keyword Planner

If you are looking for just a keyword planner tool, Google’s Keyword Planner Tool (part of AdWords) is a great starter tool. It only shows you high-level keyword ranges unless you pay for ad campaigns.

adwords hiking


Ahrefs is another alternative to SEMRush and offers similar functionality for a similar price. The cheapest package starts at $82/mo for an annual plan which is only a $1 cheaper than SEMRush at the time of this writing. Like SEMRush, it lets you track keywords for domains, maintain projects, and do competitive analysis.

ahrefs screen


Ubersuggest is Neil Patel’s free keyword suggestion tool built out of frustration over all of the expensive keyword research tools on the market. If you enter a domain name, you can use it similarly to SEMRush and see a site profile full of traffic details and keyword rankings.

uber suggest site profileuber suggest site profile - keywords


Moz offers a ton of SEO tools including a domain overview tool similar to SEMRush. You can see top backlinks, keywords, and more all for free.

moz - domain overview

moz - domain overview - keywords


Buzzsumo is a favorite tool among marketers because of it’s great content suggestions. It can be used as a starting point for keyword research, but also gives some good insights about websites. While the data that’s available for free isn’t as robust as some of the tools above provide, it does offer some unique perspectives for free such as top shared articles.

buzzsumo - keyword research


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