Are you planning to start a blog in 2020? Best of luck! Blogging is an ideal way to establish yourself as an expert in a specific industry, reach a target market, get organic searches from search engines, and set up sales funnels. In this post, we’re going to familiarize you with some blogging statistics that will not only encourage you but also help you blog intelligently. So, without further delay, let’s get to know about them.
1. Number of Blogs Worldwide
There are around 600 million blog sites on the World Wide Web, out of the 1.84 billion websites.
2.Number of Bloggers and Blogs in The United States
Over the years, the number of bloggers has significantly increased in the US. According to a survey, there are around 32 million bloggers in the US alone (as of 2020). Talking about blogs, Statista shows that the number of bloggers is expected to reach 31.7 million by the end of 2020.
3. Average Blog Post Length
As per some blogging experts, the blog post length should be somewhere around 1050 words. However, you must focus on the quality of the content; otherwise, there will be no benefit of writing lengthy blog posts.
4. Average Time To Read A Blog Post
A 1,050 words blog post should take around 3.5 minutes to read for the average reader.
5. Average Time to Write a Blog Post
It depends on the type of blog you’re writing and how deep research work it involves. However, you expect to spend around 4 hours to write a 1050-word blog.
6. Average Time a Reader Spends Reading Blog
How long a reader stays on your blog depends on various factors such as how engaging your content is, how relevant it is for the reader, the use of images, videos, and more. According to NewsCred, an average time a reader spends reading a blog post is 37 seconds. So, try to make your blog post as engaging as possible. You can make it easier for readers to skim your blog posts for the information they’re looking for by using headers and subheaders throughout.
7. Frequency of Blog Updates
The frequency of blog updates counts on your marketing goal. The majority of small businesses create one to four blog posts a week, whereas global brands sometimes publish multiple blog posts a day. Most experts believe that the more frequently you update your blog, the more traffic you receive. According to HubSpot, businesses that publish 16 or more blog posts per month receive around three times more traffic than those who post 4 or less.
8. Top Blogging Platforms
- WordPress.org: WordPress is the world’s largest blogging platform. Started in 2013, this open-source content management system powers 35% of the web. WordPress has around 60 million blogs.
From hobby bloggers to large organizations, use this platform for blogging. WordPress platform itself is free to use, but to create a blog with WordPress.org; you will need to buy a domain name and web hosting.
- Wix: Came into existence in 2006, Wix is another well-known blogging platform. It supports drag-and-drop templates and has its own hosting. However, unlike WordPress, which is a free platform, you will need to pay a monthly fee to run your blog on Wix.
- Constant Contact Web Builder: Constant Contact Web builder is an artificial intelligence-enabled website building platform that enables users to create blogs, websites, and online stores.
- Gator by Hostgator: The Gator blogging platform, created by HostGator, supports the drag-and-drop interface, making it easier for newbies to set up a blog.
Some other blogging platforms include:
9. How Many Internet Users Read Blogs On Regular Basis
Every 0.5 seconds, a new blog post is published. According to an article published on Impact, approximately 77% of web users read blogs daily.
10. How Blogs Are Promoted
There are many options for blog promotion, but statistics show 97% of bloggers prefer to use social media platforms to promote their blog posts. After all, it helps you generate free traffic and improves the chances of getting indexed in search engines to some extent. Additionally, social media platforms let you create a better relationship with your target audience.
11. Popular Time for Reading Blogs
The most popular time to read blogs is 7 am to 10 am, as most blog readers are morning people. With the help of tools like Google Analytics, Kissmetrics, Woopra, and GoSquared, bloggers can easily understand their readers. Within a minute, they can see how long their users stay on their website, which post they are visiting most when they visit their blogs and more. Based on this information, they can schedule their blog posting time and get optimal results.
12. Best Inbound Marketing
Blogging has turned into a popular marketing tool over the past few years to entice customers. Around 55% of marketers admit that content creation or blogging is their top inbound marketing strategy.
13. List Based Headlines
Blog posts with list-based headlines grab more attention from the audience. Since a list-based headline looks more clean and sorted, it is easy-to-consume. This is the reason 36% of readers like to read listicle blogs. There are several other headline types that convert well.
14. Blogging for Social Media Engagement
Many people think that social networking will overtake blogging due to the increasing attention span, but it is not true. Both blogging and social media can coexist and complement each other. 66% of marketers admit that they use their blog content in their social media marketing.
15. More Indexed Pages
Until your blog posts are indexed on search engines, people won’t be able to search for your blog organically. In general, websites with blogs have 434% more indexed pages. As a result, you shouldn’t ignore blogging as part of your online marketing strategy.
So this is the list of top 15 blogging statistics from the top research studies. Hopefully, it will help you plan your blogging strategies in 2020.