While most users only pay attention to their profile picture and list of work experience, having good headlines for LinkedIn can be what you need to encourage HRs and companies to check your profile.
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What Is a LinkedIn Headline Anyway?
Your LinkedIn “headline” is the section at the very top of your profile that is dedicated to describing who you are and what your expertise is. LinkedIn headlines should be 220 characters max—which could potentially be 10-20 words, depending on how long the words you use are.
Your headline should promote your most expert skills and let people know a little more about who you are and what makes you unique.
Why You Need to Rewrite Your Linked Headline Today
The headline is one of the first things a viewer will read about you. It’s important to make it engaging and informative so viewers can quickly determine if you’re the right person for the job.
A great LinkedIn headline will help you:
- Show up in more searches.
- Increase the changes of recruiters finding you and clicking on your profile.
- Potentially more opportunities for an interview.
The Components of a Good LinkedIn Headline
A great LinkedIn headline has several important components. As you are writing yours, make sure these key areas are covered—in as few words as possible. Just because you have 220 characters to work with doesn’t mean you should use them all. Your checklist of components includes:
- Show off your expertise: Allow yourself shine here. This isn’t the time to be shy. By making sure you include your number of years in a certain industry, you are demonstrating your capability and fit. By including an industry award, you’re showing you’re always a little bit extra.
- Encompass your career journey: By mentioning past, relevant roles you are demonstrating that you have all of the experience needed to execute the job.
- Demonstrate you can communicate effectively: The fact that you can communicate clearly and write well will be evident
- Don’t forget keywords: This will help you show up better in recruiters’ searches. If you are seeking a marketing position, make sure you include “marketing” in your headline.
Good LinkedIn Headlines for Job Seekers
Perhaps more than any category in this guide, job seekers have much to prove as they are actively seeking a position and are competing with many other people for one job. Try not to focus on the “job seeking” part of your search. Instead, just focus on what you can bring to the table.
Try out these good headlines for LinkedIn if you are looking for a new job.
- Award-winning marketing professional (or other job title) with X years in SEO marketing (or other skill).
- Struggling with your bottom line? Expert CEO to the rescue.
- Vice President of a Fortune 500 Company | Industry Leader | Forbes 30 Under 30
Good LinkedIn Headlines for Students
It’s okay if you don’t have a degree yet. You can still use LinkedIn to leverage your experience, skills and aspirations for an internship or a job.
Start practicing with networking, forming connections and getting yourself out there with these good headlines for LinkedIn. It’s okay to note you are a recent graduate unless you have been employed while in school–and in that case, you should lead with your experience.
- Recent graduate skilled in communications, SEO marketing practices and email targeting.
- Word Crafter | SEO Whiz | 3 Years Experience
- Communicator diving into…
Good LinkedIn Headlines for Recruiters
Whether you are searching for your own job or want to let other users know that there is an opening, you can try out these LinkedIn headlines crafted specifically for recruiters.
- Company Name is a Forbes’ 10 Best Places to Work. I can get you there.
- Talent finder | Skills hunter | Recruiter for Company Name.
- Recruiter with X years experience recruiting for himself/herself.
Good LinkedIn Headlines for People Working in Sales
Sales jobs are competitive and rely on strong communicators and people who can influence. You can bring out your best skills and expertise with these headlines for those working in sales.
- CEO (or position) of Company Name. Where there is a problem, business has answer.
- Deadline chaser | Dream builder | Position Name of Company Name
- Founder/co-founder of Company Name. I can sell you anything.
Good LinkedIn Headlines for Entrepreneurs and Business Owners
As an entrepreneur or business owner, it’s important to connect with industry leaders and individuals that share your goals and aspiration. Get attention for your company or service with these great LinkedIn headlines.
- Founder of fintech startup Company Name. Let’s make history together.
- Entrepreneur | Angel Investor Seeker | I can make you money.
- Small business owner of Company Name | Online and Brick and Mortar in City, State| Ask me for a discount code
5 Tips for Writing a Great LinkedIn Headline
A great LinkedIn headline is more of a skill that takes practice. You may not get it right the first time, but once you have it, your notifications will be filled with requests to connect.
Consider these five tips as you embark on writing your own new headline.
1. Get Something on Paper
Brainstorm all the things you think are important about yourself. Try this on your computer by dividing a document into columns. Fill one side with all of the expertise, roles and accolades that are relevant. Then, slowly move things over to the second column that you want to leave out.
2. Edit and Edit Again
Don’t worry if your first draft isn’t your last draft. Keep editing your headline until all extra words are gone. Get down to the basics.
3. Don’t Be a Seeker
Don’t use “seeking a job” language in your headline. It wastes space and doesn’t tell the potential employer much about you other than you really want a job.
4. Choose Good Keywords
Make sure they are relevant to your job and the role you want to seek: If you do B2B marketing or work in emergency medicine, include those keywords. They give a recruiter more information about how you specialize and your expertise.
5. Avoid Generic Language
Lose the “experienced” language. If you are experienced in your field, make sure you tell your audience the how and why, too.
6. Try Witty Over Funny LinkedIn Headlines
If you’re a clever writer and speaker, there is nothing wrong with showing off your wit in your headline. However, avoid bad jokes that veer on the side of corny or cliched. You want your readers to laugh with you, not at you.
Are You Ready to Land That Next Job?
Your next job begins with preparation. As you update your resume and start to contact your recommenders, make sure you are auditing the pages where you have a public profile. Your employer is sure to see it—and that makes it even more important to update your headline for LinkedIn today.