If you’ve ever seen the acronym “SFS” on social media before, you’ve probably wondered, “What does SFS mean?” Depending on the social media platform being used, SFS can stand for several things.
What Does SFS Mean?
On Snapchat, SFS means “snap for snap;” on Instagram, it means “shoutout for shoutout.” SFS can also mean “spam for spam.” But even if they sound different, they all essentially mean the same thing: an exchange between two users. It’s a means of promotion between influencers on both apps, with both parties hoping that the other will return the favor. This term of internet slang can be seen on different social media platforms including Snapchat, Instagram and TikTok.
How Is SFS Used?
SFS is typically associated with a hashtag and allows users to track down other users who are looking to grow their follower base and increase their numbers, while also promoting themselves. By searching for “#SFS,” a user can quickly like several posts, making the account appear more popular. There are similar hashtags that are used for similar purposes. These include “#L4L” and “#F4F” which stand for “like for like” and “follow for follow,” respectively.
Those interested in using the hashtag must find someone else to participate in the promotion with them. This is to create an environment that will be used for cross-promotion between the two groups. When users agree to use the hashtag on their posts, they are agreeing to tag each other in a post for all of their followers to see. By doing this, both parties are able to increase their audience reach and hopefully gain a few more followers for their brand or page.
On Instagram, the hashtag can be used either for posts that can garner likes from followers or on Instagram Stories where users will be able to see the hashtag for 24 hours and if the user chooses to create a highlight of the story on their homepage.
The Snapchat derivative of this term is meant to ask the user to post a picture to their story with the intention of gaining more followers. These potential followers would be people who would go through Snap Stories and see this photo, enticing them to follow the users involve. The reason for this different approach on this specific social media platform is because of the inability to permanently post photos on Snapchat the way a user might on Instagram.
Where Did SFS Come From?
The term “shoutout” has long had a presence on social media. It first became popular in the 1980s when radio jockeys, DJs and MCs would use it to say hello to friends and family over the radio waves, in the club or somewhere within the audience. With the rise of social media, the term took on a different meaning and eventually came to be known as a sort of promotion or plug.
So when the term SFS became popular, it came to mean a promotion for a promotion. The variations of SFS, like “snap for snap” or even “like for like,” also have a similar meaning.